BRANDING FOR A NATURAL CBD BRAND
Simple, Clean, Modern.
F i e l d t o B o d y
Generation Elle was a CBD brand geared toward women. The products were tested and developed in small batches, sourced directly from the family farm and they included organic ingredients.
I created a neutral high end color scheme that had the ability to grow as more products were added.
I had a unique opportunity to do labeling, graphic design, and photography in a small intimate setting that allowed me to experiment and expand my creative knowledge. Since I had the actual hemp field and manufacturing within reach, I was able to capture a complete story for the brand experience.
Generation Elle evolved and matured to more sets over the years. They celebrated their birthday in style with a big campaign.
